Are men listening?

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Ok, so, Garnier has started a very cool campaign of #SayNoToBars specially for men. Obviously, drinking is bad and adds a lot of years to your man. But, we are talking about soap bars here. So, when I was talking to P about this campaign (who btw uses soap even on my countless behests), he was like yeah, I love that face wash but damn who will use so many products in the bathroom when one does all the work!!
Men will be men like the Imperial Blue ad says. And, my struggle with him continues. In the mean time, enjoy the campaign details by Garnier while I try to talk some sense into him :)

Join Garnier Men India In The Nationwide Movement

Men will be men! No matter what the situation, this statement will always hold true for them.

Take a minute to think this through…
How many men have you seen who pay attention to grooming? Well, we know your answer – barely any, right! That’s true for most men. As the brand that cares about men and their grooming, Garnier Men India is out on a mission to change this.

We believe, behind every successful man there is a woman – who helps him with what to wear and what to do. So, what could be a better way to make men change their attitude towards grooming than get the women to lead this initiative with us?

This is why, Garnier Men has partnered with over 30 bloggers who are recognised as experts in beauty and care, in this Nationwide Movement where we ask men to Say No To Bars. Yes, we mean – Say No To ‘Soap’ Bars. Wondering why? Here you go –

1. Soap bars are unhygienic as the same bar is used for multiple purposes. Instead, why not switch to a face wash which is for a defined purpose?

2. Soap bars are history now! Modern men prefer to use face wash that is customised to suit their skin’s needs.  So, why not be the man of today who loves modern facilities?

3. Soap bars are inconvenient and not practical to use at all. Then, why not be smart and switch to a face wash which is easy to carry?

Keeping these advantages of face wash in mind, we ask men to take a pledge against the use of soap bars. We instead recommend men to use the Garnier Men Oil Clear Face Wash for a deep cleansing action which removes excess oil without drying your skin while ensuring a day-long oil-free feel.

To make sure, they get the message clearly, here’s a fun song which tells you why it’s time to #SayNoToBars and #SayYesToOilClear –

So go ahead, bring a change in the men you care about!

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