Blogging Series Vol. 13 – How to improve traffic on the blog?

So, if you follow me on the blog’s facebook page, you would have seen a particular status update. Actually what it was about was something on these lines.
Just day before yesterday, I was talking to my colleague. He was asking my opinion on a launcher or landing page he had created for his sister’s upcoming food blog. And, we got talking about blogging. Suddenly he asks me if I blog and without thinking I give him an affirmative answer. Well, if you are not already aware, no one in my close friend or family circle knows about my hidden hobbies. So, he was obviously interested in the domain name and what I blog about when my self-preservation instinct took over and I kept my lips sealed.
But, then the topic moved to hosting of the blogs and everything when I told him it is too expensive actually to host the blog instead of using blogspot where you get away by paying 10$ a year. Well, actually, let me say that this is not necessarily true but we will debate over this in some other post coz its highly technical. But, the whole point he said was the entire costing depends on how much traffic the blog gets. I was like yeah that’s true! And, then, he asked me about this blog’s traffic. I was like its 5k right now but generally its 8k a day. And, he was like wow! that’s awesome. It must have taken a lot of work and many years. I was like yup. It did. 3 years almost and then I realize its gonna be 4 this December. So, yup, we have definitely hit a good threshold and its all thanks to all my lovely readers who make me blog.
Now, coming back to today’s blogging topic, how to get traffic and what are the principles. Actually, the blog hit a major snag this Independence Day weekend. The traffic had a spike drop from 8 to 5k a day and its not raising up even though I am doing all what I have been doing. Well, we can always say that it might have been excess of spam visits in such a case but whatever it be, it is quite disheartening. So, to avoid such downward spikes in the blog, you can do your own bit.

Write the Content in advance
This has to be the only principle of blogging if life was easy but unfortunately its not! But, still, its the 90% stakeholder. So, write and write and write and don’t copy or plagiarize or steal. Create! The content might deliver the same message but give it your own voice. Tweak it to your style. But, whatever you do, make it your own.
Blogging remains exciting in the starting but after a while it can become monotonous so try out some different ways or diversify your blog enough that you do not go out of your niche or specialization but it keeps you excited enough to keep writing. And, I have also mentioned some of the ways to overcome Blogger’s block sometime back. Keep a chunk of posts in the drafts which you can publish or schedule when you don’t feel like blogging.  
Post regularly
Most of the bloggers are part-time! So, I would say daily but twice a week or thrice a week. Whatever you do but you should time your posts properly so that your readers get what they expect and a proper posting schedule gets registered with the search engines as well.
Of course, posting daily does keep the blog updated so it ranks higher in the searches. That is why you would find multiple posts on professionally managed blogs or community blogs. But, for a personal blog, it can be a bit ambitious to achieve. So, set targets which you can plausibly reach.

Here I would like to add that howsoever much you might try, sometimes its just not possible to put up the posts on a timely basis so expect a traffic crunch at that time. Do not be disheartened and keep trying. Also, scheduling of the posts works really well in such cases.
Spreading a Word
Publicizing your blog is obviously important. Use social platforms like facebook, google+, twitter to give regular updates. More your content is exposed, more traffic it gets. Now, this is something I totally suck at. I have hardly tried to publicize my blog and whatever meager efforts I have put have definitely borne results.
I have recently started posting status messages on the blog’s facebook page. But, let me also say that posting on blog’s facebook page is more to interact with your readers than to publicize the blog but that has also worked in my case. If you are using twitter or facebook groups, it then becomes a way to promote the blog to other audiences who do not know about your blog.
One of the simplest way to reach out is to comment on other blogs. But, always remember to leave a meaningful comment. No one likes to read great blog or this is amazing, follow me back! Create a relationship with the blogger. And, yes, it does take a long time so don’t be impatient.
So, I would again say that content is the key and it does take a bit of time to get faithful readers to the blog. And, stop comparing your blog to other blogs because they might be doing something which you are not and reaping those benefits. But, at the end of day, every blogger works hard whether it looks like it or not. 
What do you say? How do you improve your blogs traffic and statistics? 
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  1. says


    This post is such a boost to me.. Long back I had put a mail to you regarding blog monetisation ; though I didnt get any reply from you :(, am happy to read this series here.. All these points i will take note of..

    • says

      hey Sangeetha. i perfectly remember your mail and a few days back in fact i was thinking that i didn’t reply to it. m really sorry for that but i think i had had a backlog of two months of posts and i simply ignored them. it was really difficult to go back and check them up! i shall read your mail again and will reply in relevant posts :)

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